Kilburn’s beloved theatre is relaunching with a new name, an announcement was made that from today it will be known as Kiln theatre; the backlash ensued shortly thereafter.
The theatre formerly known as Tricycle is undergoing a £7m revamp, due for an autumn / winter opening later this year.
The Guardian interviewed Indhu Rubasingham, the theatre’s Artistic Director, where she pitched the rich tapestry of ideas, meaning and symbolism behind the name change:
‘Kilns have a relationship with cultures across the world, they are a physical thing, melting pots associated with heat and cooking.’
So today I’ve learned a new word, having looked it up in the dictionary, it appears that Kiln, means some sort of furnace chamber.
The social media response to the rebrand was hostile:
Tricycle was apart of Kilburn’s history
Been going to the Tricycle Theatre since the 1980s.
So its disappointing to see that it has been renamed the Kiln Theatre.
One of the few iconic names left in Kilburn is no more
— Gary Lewis 🇬🇧 🇯🇲 (@slidemongoose) April 11, 2018
A name does mean something. The Tricycle was an important community brand. ‘The Kiln’ (Kilburn missing the bur, are you kidding??) is just stupid. https://t.co/GExEYjeB84
— Sarah Coombes (@Sarahcoombez) April 11, 2018
Local people aren’t impressed
‘The Kiln’ catchy isn’t? NOT! in my humble opinion. Apparently this is what the Tricycle in Kilburn has been renamed😳
— womanist21 (@Bs3Yvonne) April 11, 2018
I liked the old name 😔
— Emma Drage (@EditorEmma) April 11, 2018
the tricycle is being renamed kiln theatre!! it's going to take me a while to get over this news https://t.co/LFVzvuYnEA
— Sienna Rodgers (@siennamarla) April 11, 2018
….kiln theatre?….not just kilburn theatre?
— 🌶⚫🧄🔴 (@KhushiDushi) April 11, 2018
Sad but hopeful
Really sad they've changed the name., but looking forward to seeing the transformation https://t.co/e0iRjy216w
— NW6GoodBadUgly (@NW6GoodBadUgly) April 11, 2018
— Geoff Barraclough (@w9maidavale) April 11, 2018
Bring on the future
I like the new name. Tricycle never made sense to me. Kiln at least has something to do with Kilburn
— Clea Romeo (@CleaRomeo) April 11, 2018
.@KilnTheatre – after first yelling “WHAT?”, I now love it – not just b/c it brings its vibrant location to the forefront, Kiln is a neat brand that’ll be embedded in every theatre-goers consciousness soon. A creative choice that bodes well for the future. #Kilburn #KilnTheatre
— Kilburn Herald (@KilburnHerald) April 11, 2018
It was also pointed out that a Kiln theatre already exists
Oh dear… Looks like the Kiln Theatre has been in existence in Birmingham for a while…. https://t.co/6E0xuCzAQT
— Life In Kilburn (@LifeInKilburn) April 11, 2018
The theatre formerly known as Tricycle worked with a branding agency to help it dream up its new moniker. If the theatre approached the public to suggest a new name, what would you have suggested? Leave your answers in the comments below.