A moment of clarity visits the murky pond of Kilburn High Road in the form of The Economist. The newspaper reports that “there is a frisson of anticipation about the place” (Kilburn High Road) from “aficionados of Britain’s retailing industry” and that “this is where the future of the groceries market may be decided, and with it the future composition of the country’s high streets.”
So what’s with all this high road hoopla? It is the strategically situated Kilburn Aldi and how it has all the big supermarkets going back to the drawing board.
Petsy the ‘Posh Shopper’ was recently dispatched by the Daily Mail to review Kilburn Aldi. Aiming to show its readers how thrifty supermarkets are snatching-up market share from luxury supermarkets like Waitrose.
Anxiety stricken heavy-weight retailers are queuing up for the emergency room, all because of Kilburn Aldi. “Until now Aldi confined itself mainly to the poorer north and the Midlands; its supermarkets were placed on the cheaper edge of towns and cities. The Kilburn store, however, is smack in the middle of a fairly prosperous London high street, taking on the traditional supermarkets in their own more lucrative back yard. The Kilburn Aldi looks much more like a Tesco or a Sainsbury’s than its traditional stores, which are more spartan.”
Kilburn is an experiment and if Aldi performs well there we could see the Germans colonising London.
To the untrained eye it may appear that there’s nothing special about Kilburn High Road but behind the scenes the retailers see something worth going to war over.
Kilburn, tell us why you like shopping at Aldi in the comments.
Address: 142-162 Kilburn High Road London NW6 4J
Call: 0844 406 8800
Opening hours: Monday to Saturday 8am – 9pm
Sunday 10am – 4pm
Image credit: @dresserman